WPC Working to Improve the User Experience of Qi Wireless Charging

In 2017, when Apple officially adopted the Qi Inductive wireless charging technology in the iPhone, the standards battle for wireless charging technologies came to an end. With the industry now working on a single wireless charging standard, the focus is now on improving the consistency and reliability of the user experience when using Qi for wireless charging.

Strategy Analytics’ has published a report, “In-Car Wireless Charging 2020: Qi Grows in Sophistication, Variants” that looks at technological developments, market forecasts, and complementary and potentially competing technologies.

Since its introduction in production cars in 2013, what started as a novelty feature has grown into a popular and rapidly growing market opportunity, with more smartphones than ever before supporting wireless charging. Originally offered on premium and luxury brands and models, wireless charging is now offered as an option on vehicles ranging from compacts and crossovers, to many other mainstream models.

As with many technologies, the early iterations of wireless charging left something to be desired in terms of user experience. The OEMs and developers realize this, and are working hard to improve the reliability and consistency of the technology’s user experience.

Wireless charging is significant in that it’s not only a convenience feature in and of itself, but as a catalyst for other technologies such as wireless smartphone projection, like Apple CarPlay and Android Auto.

In addition to market forecasts for wireless charging, the report also looks at the new WLC charging standard from the NFC Forum, RF charging technology, and advanced implementations of multi-coil Qi charging enabling free placement.

Click here to read more about this in the Strategy Analytics Report.

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