mm-Wave Bands are the Only Solution for the Increasing Demand for High-Speed Data

Market analysis expert, Mobile Experts, has released a new report in their Expert INSIGHT Series offering timely strategic thought leadership on important market issues. The new INSIGHT document illustrates how leading mobile operators will run out of capacity in the near future. Mobile Expert predicts that in order to achieve their market goals, operators such as AT&T, Verizon, and T-Mobile/Sprint will not succeed without using mm-wave capacity to augment existing bands.

The consumer market is shifting, and this concise, meticulously researched report delivers evidence for their assessment of the current market, in which major transitions are already occurring, as well as that renowned thought leadership for the market's future.

According to Principal Analyst Joe Madden, in their perspective, Mobile is winning, and Cable is losing. In the US market, the transition has already begun. T-Mobile offers unlimited Netflix over their network. AT&T is launching a direct-to-consumer streaming service for HBO and other Time Warner content. Cable companies are losing TV customers quickly, but will soon begin to lose internet customers as well; the market is being forced to adapt or fall apart, says Madden.

The demand for mobile data, according to the report, will continue to soar. Consumer demand for ample, even tremendous, mobile data coverage is a problem that market players will be forced to solve, and do so quickly. In the Expert INSIGHT, Mobile Experts offers detailed explanations about what's happening and what's coming. The report unpacks extensive, objective advice for the next step serious market players should take in order to provide for consumer demand.

Click here to read the detailed report.