Avery Dennison to Open its Next RFID Manufacturing Unit in Brazil

Months after signing a deal to acquire Smartrac's transponder division, Avery Dennison has announced the location of its next RFID (Radio Frequency Identification) manufacturing facility in Brazil. The new factory will be its 5th and will open in Vinhedo (SP) in 2021.

Following the completion of the Smartrac acquisition, the company’s RFID business will represent a global platform with over $500 million in revenue offering long-term growth and profitability above the company’s average, through an extensive product portfolio. The new facility in Brazil will manufacture a wide variety of inlay designs. Avery Dennison partners with Impinj and NXP to develop world-class RFID tags and incorporates the latest chip technology into its products. In 2019, Avery Dennison received the ARC certification for quality from Auburn University, joining Smartrac as one of only two companies certified globally. In addition, all products comply with global industry standards and regulations.

As the world's largest UHF RFID manufacturer, Avery Dennison offers solutions for a wide range of industries, from apparel, beauty, and food retailing, to healthcare and aviation, among others. Ronaldo Mello, vice president, and general manager of Avery Dennison Latin America commented that this investment in Brazil represents an important step for industry 4.0 growth not only here, but throughout South America, with technology that has proven its ability to increase inventory accuracy, improve supply chain agility and increase visibility across all channels, besides enabling greater customer interaction and engagement. In addition to Brazil, Avery Dennison's RFID division has a plant in Mexico in Latin America.

With advanced technology for the production of Radio Frequency Identification inlays, Avery Dennison's new plant will have the potential to meet market growth, as evidenced by recent demands for projects in various segments, such as the solutions provided to Grupo Boticário. Francisco Melo, global vice president, and general manager, RFID of Avery Dennison stated that through a solid portfolio of intelligent RFID solutions, the new manufacturing facility will increase speed and delivery across South America, furthering their vision of a connected world.