Ranatec Launches New Brand Strategy and Visual Profile

Ranatec Launches New Brand Strategy and Visual Profile

A part of the Qamcom Technology AB group and supplier of specialized test and measurement equipment for RF and microwave applications, Ranatec, has launched a fresh new look and feel, and a renewed brand strategy. The company’s exciting new visual identity and logo was launched on the Ranatec web-site and social media channels, LinkedIn and Twitter.

The new positioning and visual identity emphasize that Ranatec is a highly responsive innovation partner with a constant aim to create progress for its clients. When customers seek absolute excellence and need a long-term partner they can trust and work closely Ranatec is the solution.

“With a rich history and roots going back nearly thirty years, Ranatec is dynamic tech company based in the heart of Gothenburg’s dynamic technology arena. We supply state-of-the-art test and measurement equipment for niche RF and microwave applications, digital signal processing and application software for global players," says Magnus Kilian, CEO, Ranatec.

Ranatec is ISO9001:2015 certified and offers specialist services within eight defined domains to a global customer base including the world’s leading electronics manufacturers.

In 2020, we concluded that our branding was no longer a match for Ranatec’s identity. Together with Qamcom branding expert, Christopher Ahlström we embarked in a comprehensive process to re-evaluate Ranatec’s mission, brand promise, core values and clarifying our unique commitment to providing state-of-the-art, modern products and services to our global customer base.”

Realizing the true potential of the Ranatec brand has been a truly invigorating and exciting process, continues Kilian. We are excited to invite our customers, partners and friends in the market to visit our new web-site, ranatec.com and join us in Ranatec’s journey.”

Ranatec – Invent to Improve

To choose Ranatec is to choose innovation that makes you better. Ranatec is committed to constant development and improvement – together to make products better and more competitive. Ranatec makes ideas come true and provide new views to add more value.

Publisher: everything RF