Accelerated Testing Helps Manufactur-ers Bring Products to Market Sooner

As the saying goes, “First to market, first to prof-it.” In the race to debut new products, every marketing manager knows that beating the competition to the punch can provide a head start that can last throughout the product’s life cycle. Yet, to securely maintain that edge, the product must consis-tently deliver on its promise, which means that quali- ty can never be compromised. To fulfill the requirements of delivering reliable products, on-time, accelerated testing techniques are quickly being adopted to the point that manufacturers who don’t employ them stand to fall out of the race. For this reason, both HALT (Highly Accelerated Life Testing) and HASS (Highly Accelerated Stress Screenings) are gaining acceptance as the new stan-dards for product development and process control.