Consumer Interaction with RFID Fashion Labels

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  • Author: Kurt Bischof

RFID labels are predominantly used for inventory management on the shop floor. After point of sale, the labels often experience a sudden end of life. Either because the point of sales RFID device performs the EPC kill command, or because the customer tears the label off and throws it into the waste bin.

The reason for destroying the label shortly after POS, is perceived to have its origin in consumer privacy concerns. However, even today many customers consciously decide to leave the RFID label on the garment at least until they arrive at home, respectively until they are certain to keep product.

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