MatSing, the world's leading manufacturer of high-capacity lens antennas, has been selected by the Dallas Cowboys and its network provider AT&T, along with ExteNet Systems, to provide mobile capacity antenna coverage for AT&T Stadium for the upcoming NFL season. These antenna upgrades will further enhance the exceptional experience for fans in AT&T Stadium. This deployment follows a test run with reduced crowds during last season. This selection was made due to the capacity of MatSing technology to work with the AT&T systems at the stadium.
“AT&T Stadium is the premier venue for sports and entertainment and we are excited to work with the Cowboys organization to ensure that fans have access to the most advanced technologies to enhance their experience,” said Kevin Griffin, Executive Director for AT&T’s Sports and Entertainment group.
Following the installation of a 20 MatSing lens antenna by ExteNet covering the Stadium’s entire seating bowl and field with 4G and 5G broadband mobile coverage, the fans and patrons will now experience never seen before the performance with their smart devices in the stadium.
“With data demands of cell phones continuing to grow exponentially, driven by new apps and technology, our legacy DAS infrastructure could not keep up with those demands,” explained Cowboys CIO Matthew Messick. “AT&T introduced us to MatSing’s antenna technology, and immediately knew their technology would give us the necessary capabilities with room to grow.”
“Operating the largest indoor DAS network in the United States at AT&T Stadium provides us a unique opportunity to enable the best possible fan experience at one of the NFL’s most iconic venues,” added Rich Coyle, President & Interim CEO, ExteNet Systems. “We thank the Dallas Cowboys for trusting us with this opportunity, and MatSing for providing the clear winning technology for our mobile broadband needs.”
“A smoother Internet experience able to handle modern-day demands of streaming and social media sharing awaits Cowboys fans when they return to AT&T stadium,” added Michael Matytsine, MatSing co-founder and EVP of Operations. “Even when the stadium is at full capacity, lens antennas will provide a smoother data experience with fewer interruptions for fans who have embraced streaming and sharing as an intrinsic part of their stadium experience.”
AT&T, ExteNet, and MatSing will continue to work with the Cowboys to maintain and test the lens equipment ahead of the season, ensuring its readiness for wider use by fans in AT&T Stadium.